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Designer: Megan Luedke
Project Type: Student Project
School: University of Wisconsin – Stout
Course: Graphic Design 2
Tutor: Nagesh Shinde
Location: Menomonie, WI, USA
Packaging Contents: Craft Beer Shampoo
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Vinyl Cut, Laser Print

The goal of the project was to take an existing product that was between $5-$7 that was in need to be redesigned, we could change the logo and branding of the product or company as well as the packaging itself. For this product, the branding and packaging design was very condensed and crowded there were many competing typefaces and a lot of unnecessary information.

My goal was to simplify the labeling and typography on the package and create a logo mark that could be a stand-alone eye-catching design. I wanted to focus on the craft beer aspect of the shampoo since it is what makes the product so unique, my design is minimal and bold and appeals more for the younger generations getting into the craft beer industry. I used a combination of vinyl cut pieces and laser printing on label paper.

What’s Unique?
Since my product was so unique in that it uses craft beer, an ingredient not used often in hair cair products, as the main ingredient I really wanted to focus in on that element but still balance that with the clean feel of typical shampoo products. The elements are arranged in verticle rows around the bottle of similar height and width as a visual play on the way hops plants are grown as well as tying the logo identity with the overall design of the packaging label.