Hemp & Be

Design: Asprey Creative
Project Type: Produced, Commercial Work
Client: Monster Health Food Co.
Location: Melbourne, Australia
Packaging Contents: Hemp powder
Packaging Substrate / Materials: Plastic
Printing Process: Digital

The Australian government lifted its ban on hemp for human consumption in November 2017 and the Monster Health Food Co. was one of the first to market with the Hemp & Be brand.

We positioned this brand to be an optimistic and positive one – a trusted ally and an inspiring leader in bringing this remarkably healthy food to Australian tables.

We created its name and packaging to support this positioning in a no-nonsence and vibrant way, keeping health benefits and usage suggestions front and centre.