Clouds of North

Designers: Lisa Strömros, Jenny Almén, Linnéa Samuelsson
Project Type: Student Project
School: Nackademin
Course: Packaging design and construction
Tutor: Jan Wigen
Location: Stockholm, Sweden
Packaging Contents: De-alcoholised wine
Packaging Substrate / Materials: Carton board 340g
Printing Process: Digital printing

Market segment: Luxury drinks, Alcohol free

Target group: People who prefer alcohol free alternatives to champagne, looking for a more luxurious alternative than the (less expensive) ones already on the market.

Concept
Clouds of North is the best give-away. Perfect to bring to a birthday celebration, new years eve, a wedding or a baby shower. It is an exclusive, high quality, sparkling, de-alcoholised wine with taste of cloudberries.

We want Clouds of North to become an equally distinct product as champagne worldwide, and establish a brand whose packaging has a true second hand value. Our idea is to create a packaging design with an interactive function that gives our consumers an unboxing experience they can repeat. One of the main strengths and possibilities with this concept is a unique idea with an exclusive alcohol free wine. The challenge with this concept was to find a hole in today’s market, and find a way to become more popular than today’s established brands. It is to be sold at Systembolaget i Sweden, and/or smaller exclusive shops with expensive products.
Never at supermarkets such as Lidl or ICA.

Design
We created our design alongside our key values we chose in the beginning of the process; environment, health and Nordic nature and culture. Our box has artwork both on the outside as well as on the inside. The outside has a mountain pattern with aquarelle colors as background (blue, white, gray and orange). Recurring colours are white, blue, gray and orange (cloudberries). The inside is a solid dark blue color with some graphic elements (logotype, storytelling and a part of the mountain pattern).

Recycling
The entire box is sorted as paper packaging; no need to disassemble.

Challenging the conventional
A packaging concept where the fragile bottle/product meets you halfway, together with an exquisite design makes a box you’ll want to keep, bring as a gift or show off as an entertaining intermission during dinner.

What’s Unique?
Our idea is to create a packaging design with an interactive function that gives our consumers a unique repeatable unboxing experience.