Derrick Lin


Project Type: Produced, Commercial Work
Client: Pastificio Zaccagni
Location: Italy
Packaging Contents: Pasta
Packaging Substrate / Materials: Cardboard, Box

Aware of the excellent quality of its pasta and production processes, the Zaccagni pasta factory opts for a decisive repositioning of the brand in order to present itself to the markets with a new identity able to best represent this quality level.

Dispenser regenerates the whole identity starting from the brand, then moving on to pack design and to a storytelling based on video, website and catalog-magazine.

The pack intends to be representative of a strictly artisanal pasta for a premium positioning on world markets. On the new white packaging stands out the shaped window in the shape of Abruzzo that highlights the strong vocation of pasta in the region, together with a cartotecnica with innovative shapes.