Beng – beng needed help redesigning their packaging promo sleeve, with an initial challenge that the design must only be on limited dimensions of 3” x 1.5” art board. We perceived they needed more than the usual one of its kind. Therefore, we listed down the tasks it must perform as a crucial marketing tool – from catching attention, conveying a compelling story, providing an instant brand recognition, delighting the consumers, and eventually impacting sales.
The taste of clarity
To set apart the brand from other competitors, we reviewed its very own brand essence and uncovered two viewpoints that we can utilize to represent its authenticity: the sense of togetherness being around with the BARKADA (a group of friends) and the experience of unstoppable enjoyment. These provided a sharp story for us to tell. Our goal is to turn beng-beng as a definitive brand that shows personalities – dynamic, upbeat, and exciting one.
Introducing a flavourful visuals
Determined to create visual cues that hint the exciting tastes, our studio, Oddlair Design Co. developed characters that brought distinction, enthusiasm, and personalities to the brand. Moreover, different shapes emphasized the unique characteristics each character has that completes their BARKADA’s oneness, just like what the multi-layered snack offers – chocolate, wafer, caramel, and crispies. All these extend a new collection of brand elements that are useful for the brand’s approach on various touchpoints.
Raising the bar
We continued prototyping the design elements to picture how it will play on a few applications. From a sample content of simple video for social media post to countertop display for the most competitive marketing environment there is. The design provides a great attribute for a competitive advantage.
In February 2019, the promo launched in most convenience stores nationwide.
What makes the packaging special is what it communicates. The story we discovered, as we talked with our client, was on point that it resulted to a clear message we communicated strongly on a small piece of packaging.