Pah Ji Hue fruit tea

Derrick Lin


Design: Midroom Design Studio
Location: Taiwan
Project Type: Produced
Client: BAI-ER-SUEI international Co.,Ltd.
Golden Pin Design Award PR: Daniel Cunningham
Product Launch Location: Taiwan
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard, wood, metal
Printing Process: Digital printing

The hand drip brewing method is central to the branding and packaging design of Pah Ji Hue fruit tea. This method of brewing is very leisurely and infers craftsmanship or artistry. Therefore, the designers elected to follow a minimalist style with an elegant typeface for the outer cardboard and wooden boxes, meanwhile they went with quirky illustrations on the tin cans. Fruit is featured in the illustrations to reflect the fruit tea product inside.