Design: Linescape Design
Label producer: Alpha Labels
Project Type: Produced
Client: Katerina C. Manolakou
Product Launch Location: Global
Packaging Contents: Extra virgin olive oil
Packaging Substrate / Materials: Glass bottle, Aluminium
Printing Process: Letterpress, Screen Printing, Hot Foiling
Elisso is an extra virgin olive oil produced in Lakonia, Greece. Its fine extract with lush and rare aromas reaches an international audience. Thus, to share its health benefits, olive oil turns into a cultural liaison between people.
The medicine-like bottle series underline the product’s unique beneficial effects. While the packaging design, in total, invites cultures to know each other. In a sequence of four labels, Elisso Olive Oil introduces to the world the form and sound of the Greek language. Bold typography rotates with translucent embossed letterpress elements. So, each bottle turns into a music box that connects people.
What makes this label design unique is the balance between its local characteristics and global reach. The product retains its greek authentic origin but also communicates internationally through the use of the phonetic alphabet.