Design: Anastasiya Yudina
Location: Russia
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

“NORD” is more than vodka — “NORD” is a work of art. Buying such vodka, you buy a piece of Dream. The product is intended for people who need an alternative in life — a charge from new emotions and impressions, a feeling that time has passed with benefit. “NORD” will help to overcome the “attraction of the ordinary” and will give energy and strength to the pleasant moments of life.

The package “NORD” does not need “decorations” — it is the basis and center of communication, being in constant contact with the consumer. Therefore, in the design, I tried to get rid of all the excess. The result was a seamless communication, where the packaging declares: your path to the dream is your space inside NORD.