Design: Geetanjali Singh
Project Type: Student Project
School: Unitedworld Institute of Design, Gandhinagar, Gujarat
Tutor: Mr. Sambit Kumar Pradhan, Mr. Abhrojit Boral
Packaging Contents: Fitness Band, Charger, Manual
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
“Verv”(verve- vigour, spirit and enthusiasm) is a fitness tracker/fitness band launched by “Zippy Zumba”(a dance and gym chain spread across India, majorly in the metropolitan cities).While health can be a ‘serious’ business, we feel it should not be that way. We believe you are more likely to reach your goals when you are enthusiastic and are encouraged to have fun, laugh and feel empowered along the way.
The identity of the product was created keeping in mind the brand expression(“Move in Style”). A bold, new and sleek identity was created to inculcate the brand’s essence and language so as to stand out from its competitors. A combination of strong typeface and bright color ensured a look and feel that the brand and its audience can relate to.
TONE OF VOICE OF THE PRODUCT: Classy, Energetic, Motion, Modern, Free-spirited
Points to address about the packaging:
- The brand has a very new approach and wants to stand out from other existing brands(Fitbit, Mi, Samsung, etc.)
- The packaging had to be different than that of the existing brands(which have a regular cuboidal packaging with a single opening.)
- The style guide had to represent energy, enthusiasm and motion through the color palette and typeface of the surface graphics.
- Material of the packaging is cardboard.
Most packaging for electronics(especially fitness trackers) use a similar cuboidal form for packaging. Keeping in mind the transportation and warehouse storage, I did not change the form completely, but added a slope in order to create a display window for the product. A separate drawer has also been created in order to keep the manual as well as the charger, so that it does not hamper the space for the main product.