White Owl Craft Beer

Design: Palak Nanote
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Printing

‘White Owl is an Award-Winning Brewery renowned for handcrafting beer using the finest of natural ingredients from around the world. The company’s craft beer making services specialize in freshly-brewing artisans beer handcrafted with natural ingredients and also offer gastropubs in parts of India, enabling customers to get craft beer.

The brief was simply to redesign the existing packaging and To create a series of new eye-catching labels for the brewery. The packaging had to translate well with colors, shapes, and surface graphics. The packaging retains the iconic colors such that a change in packaging doesn’t lose the recognition of White Owl in the eyes of the customers.

What’s Unique?
The Combo consists of more than two pints and it is inspired by Dice, Which makes it interesting and adds to the selling point.