Zewa “For all occasions”

Design: Commersart
Location: Russia
Project Type: Concept

Task
Develop a creative concept to promote the entire line of Zewa brand products

Idea
In every person’s life unexpected events happen, for which he is not ready, and it is very important for Zewa to be close and support at such a moment. We took the most curious, touching and romantic moments and built communication with the consumer through humor. The situations described are so simple that everyone can recognize themselves in them. The slogan emphasized the main idea: “Zewa. For all occasions!”