The Black Sheep

CreativeByDefinition

Worldwide

Design: CreativeByDefinition
Location: Romania
Project Type: Concept
Packaging Contents: Meat
Packaging Substrate / Materials: Cardboard

The brand message is the focal point of the entire composition: Happy animals that live in natural, healthy environments will always produce the best meat. The packaging design communicates the values & philosophy behind the product: simplicity, playfulness, unique flavors in high-quality cuts. The color palette combines elegant tones with a vibrant touch of pink.