Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Alcohol, Beverage
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
This project is about alcohol. And not our usual drink for an evening in company, but much more. A story of two hearts whose ancestors combined their knowledge into a recipe and passed on this unique taste to our generation. This drink is a breath of fresh air in a world of ordinariness and monotony. That’s why the naming is derived from the close meaning of ‘oxygen’. But the eliteness of the product kept us going. Besides, the short sound of the word always leads to a quick memorisation by the reader.
The associative sequence led us to an ancient Greek theme, which developed into a triad of gods: Artemida, Antinous and Apollo. The triple ‘A’ as the beginning of something really emphasised the specialness of this drink, blended harmoniously into the identity and most importantly signalled the premium quality of the product. The brand is so good that only the gods had a similar feeling and the slogan “Heaven only knows” is more appropriate than ever. Try it and see for yourself!