Agency: spud-studio
Art director: Xiaoyong Miao
Location: China
Project Type: Produced
Client: Beijing zhenbaidai Cosmetics Co., Ltd
Product Launch Location: China
Packaging Contents: Skin care

Swistar is a new brand. This work is based on unique design experience to think about the future of the brand and product positioning. This work is also a “revolutionary” change with customers!

Swistar from Cooper instatute (inherited for a century, dedicated to exploring the optimal solution of “natural active skin care and medical beauty skin problem solving”. Its swistar brand adopts the core patented technology of “SOPP plant puree penetration”, which penetrates natural ingredients into the skin bottom to maintain the skin. It always pursues the “natural / safe” attribute of formula realization and content source, and uses the “six no addition” technology to create simple, natural and mild skin care products to solve seven skin problems.

The “swistar” brand of “soothing, nourishing and moisturizing” brings to all female consumers who pursue “natural beauty” the ingenious products of “value, efficacy and reputation”.