Creative Director: Arman Auzhanov
Location: Belarus / Russia
Project Type: Produced
Client: «ZAVOD «BULBASH» LLC
Product Launch Location: Global
Packaging Contents: Vodka
Considering the global trends shifting towards craft production, Zavod Bulbash LLC in collaboration with ARMBRAND specialists strengthened the brand’s position by the Bulbash Potato vodka release.
Latin lettering BULBASH makes the product more international and understandable to the world market.
Contrasting combination of the black “wine” paper and copper foil, that was used for the label, adds a premium status for the image. The cap with a copper embossed pattern fits together as a whole with a bottle.