Location: South Korea
Project Type: Produced
Product Launch Location: South Korea
Packaging Contents: Health Suppliments
Packaging Substrate / Materials: Cardboard and Film
Printing Process: Offset
The purpose of this project was to break away from the existing image of Holisticbio and escape the heavy and dark image of traditional ginseng products. It was also a leap forward to lower the age of existing targets and become a trendy sales strategy.
Holisticbio wanted consumers to feel the effectiveness of the product while also wanting a touch of the brand. So, we excluded images of ginseng or graphics that represent oriental moods. So the design was designed to be close to immune or energy products, and it was completed in a completely different mood from the existing categories. Structure, typography, and color all match the term “contemporary.” Furthermore, it includes the future.
The main key visual is the powerful symbol and typography on top of the overall gray. And the slide structure that opens to the right is an attractive point along with the color.