From spinach and spirulina to carrot oil, acai berries and chia seeds, superfoods are now taking over skincare and cosmetics as well as salads and smoothies. The toothpaste category is stagnated in terms of superfood introductions. Only a few brands are brave enough to offer something out of the box and not the same bland flavours.
The task was to create an eye-catchy limited edition design that would go out of Ecodenta’s standard line design rules, which would still be seen as part of the line.
Spinach is the essential ingredient of this toothpaste, so for the packaging, we used large drawings of freshly looking spinach leaves. The illustration covers almost the whole packaging area and dominates in the design to make it look more limited edition. Such a design solution is different from other Ecodenta’s, and it stands out from them.