Craft coffee packaging 2022


The design of the craft packaging of  “cheer up” coffee. Concept.

The packaging is presented in three versions: Brazilian, Ethiopian and Colombian coffee. The idea is based on illustrations: a totem of a girl’s head, the color of which symbolizes the degree of roasting of coffee, as well as patterns / elements of national costumes. The shades of colors used are present in the flags of the states.

It turned out to be a bright and hot package, the same as the countries presented!