Faced with the COVID-19 pandemic and the consequent increase in demand for lung ventilators, we decided to make our know-how in technology and design available to society. This is how the Open Air Project was born — a transient emergency respiratory support developed to meet the high demand of hospitals with an increasing number of COVID-19 patients.
Our main objective was to deliver a lung ventilator that met the minimum requirements of Anvisa and partner hospitals so that it could be used by the greatest possible number of patients. The “Open Air” brand was designed so that the “air” element was in evidence, within the context of mechanical breathing, communicating equipment that responds to serious emergency situations, causing the sensation of movement, mimicking the exchange of air provided by pulmonary ventilation.
All branding, creation, naming, and product design were done internally by the Empathy team. Together, but remotely, we discussed all the details so that the final result of the communication met what we expected for a project of such importance.
Relevance and suitability
Open Air is a project aimed at the health area, with the aim of helping to relieve the high demand for ventilators. As with all the technical and medical aspects, creating a brand that accurately represented the purpose of the product was a challenge, and after several iterations and explored paths, we arrived at a brand that made total sense and suited what we wanted. we wanted to deliver, which ratified what we sought to communicate: air for all those who had breathing difficulties, especially in a time as delicate as the COVID-19 pandemic.