SayOhh! : Packaging design and Bi Guideline usage

SayOhh! : Branding Design, Packaging Design & Ci Guideline Project

Challenge: SayOhh! is a brand of Spread and dipping sauces that aims to be convenient, quick, and fun. It needs a brand name, slogan, and packaging for both products that stand out, catch the eye, and appeal to a younger audience, prompting them to say “Ohh!” in delight whenever they use them.

Idea: We’ve embraced a Pop Art cartoon-style graphic, which not only looks fun but also stands out effortlessly. This Style has never been used before in this category. For spread, we let various flavors of sauce flow onto different types of bread, and the colors help distinguish taste categories. As for dipping sauces, they play with the food they’re paired with, adding a touch of liveliness. The brand name “SayOhh!” is inspired by the concept of saying “Ohh!” with every interaction, and the slogan “Say ‘O’ with every bite”(O = OK).