Designed by Diana Chirilas, Sweden. The concept and design was created as a part of a competition brief for Blue Marlin, Sydney 2011.
With a target audience of sophisticated, environmentally aware and health conscious snackers the Vim popcorn packaging came alive as a green product using only recyclable materials. The innovative packaging design allows the user to feel in control as they decide how much of the product they wish to consume.
Kernel and popcorn shapes were embodied into the shapes of the letters in the logo, giving a friendly and elegant feel to the brand. The word Vim is associated with energy and enthusiasm, representing both the popcorn and myself.