Beaujolais Nouveau

Derrick Lin


A self promo piece dedicated to Beaujolais Nouveau designed by Astos Dizainas McCann Erickson Lithuania. Creative Director: Jonas Valatkevicius. Art Director: Ernesta Valantiejute. Copywriter: Audrius Puidokas. Designer: Karolis Zukas.

This year AD McCann Erickson Lithuania went through a lot of changes. We decided to use the occasion of Beaujolais Nouveau to communicate the restart of the agency.

Beaujolais Nouveau is fresh wine. So we packed the wine as fresh blood of agency employees. Blood bags were packed into coolers filled with ice and recipients were encouraged to visit (freshb| to meet all the donors.