A new brand of Extra Virgin Olive Oil from Kalamata, Greece which was just recently launched at the FHA April, 2012 in Singapore (Food & Hotel Show). F&B professionals and consumers alike were quite impressed with the look. The brand logo and label concept were designed by www.bobstudio.gr , a Greek design studio that recently won the gold prize at the European Design Awards for Eleia packaging design.
The brand name is Thélo, simply meaning “I want” in Greek with the signature logo designed to give an exclusive and personal touch.
We wanted a simple, chic and “ergonomic” label and to market it as a premium brand. The whole idea is to be able to feel the glass of the bottle when you hold it in your hand and then turn the label around with ease to read the back label.