Derrick Lin


Designed by Dow Design.

Faced with aggressive competition, Arano needed a persuasive brand strategy to boost business. With a logo that had changed little in 25 years, the origin and the purity of the product appeared to have been superseded by others.

Dow created a premium artisan brand, which captured the products’ integrity. The re-launch immediately struck a chord with consumers and trade alike. From day one, the shelf standout of Arano had a major impact on improving sales, with supermarket trading significantly up.