Derrick Lin


Designed by Socio Design, United Kingdom.

Nice is a newly formed agency that designs and develops enterprise Rich Internet applications.The two founders wanted to take their depth of knowledge and experience in all things digital and express this via a new cutting edge brand.

Socio’s challenge was to position a tech-based agency offering complex end~to-and IT solutions as a creative-driven company in equal measure. Socio started by re-positioning the company using development of logos, logo applications, stationery and leave-behinds. We then introduced a tone of voice – one that is conversational and accessible – which would strengthen their proposition as thought-leading experts in their field.

Nice needed a brand that would support their expansion into niche areas of technology, offering a larger portfolio of services and one that would invite wider appeal from a new client base.

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