Auto Zone (Student Work)

Derrick Lin


Designed by Vinh Pho, currently studying at INSEAD: The Business School of the World, France.

The rebranding and repackaging of Auto Zone encapsoles an exhilarating
experience with expressions of simplicity and professionalism. The concept of health
and nutrition; will translate and establish Auto Zone as the number one accessible
choice in mobile maintenance.

The six key attributes based around the rebranding and repackaging were:
simple, professional, inviting, accessible, established, mobile

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