Gutfried (Concept)

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Designed by Baita Design Studio, Brazil.

Gutfried is a traditional German delicatessen manufacturer, searching for an innovative packaging design for the poultry sausage in order to differentiate from the competitors.

The new packaging concept should only be for the outer packaging of the product and should be innovative, modern, high quality, visually appealing, attention-grabbing and practical while being environmentally-friend and resource-saving packaging materials.

A plastic cup in the form of the product, with a cap so the once opened sausage keeps fresh for a longer time.