E-g-sain Honey Cake

Agency: MURA
Creative Director: Tom Chen
Copywriter: Johnny Chang, Misha Chiang
Designer(s): Ssu Ying Pan , Oli Syu
Photographer: Ssu Ying Pan
Client: E-g-sain Co.,Ltd.
Type Of Work: Commercial Work
Country: Taiwan

E-g-sain, a pastry brand since 1975, has taken steps towards rebranding an image to better serve an evolving and competitive market. Using “reminiscence” as the concept, a series of visual design for “Honey Cake”, an originality and the most renown product since E-g-sain’s inception, was derived by retracing the four eras, “The Golden Age of Exploration”, “Japanese Castela”, “Rise of new Taiwan”, “Modern Times”, that signifies not only the development of this novelty but also reflects a microcosm of modern Taiwan history. The connection between palette, memory and current events in life resonates with people. And E-g-sain aims to reposition itself as a brand that synonymous with such resonation by means of visual communication.