Agency: Reverse Innovation
Art direction: Alice Tacconi
Graphic design: Fiona Martin
Project Type: Self Promotion
Location: Milan, Italy
Packaging Materials: Paper, glass
Excellence, preciousness and Italian good taste: these three concepts were the inspiration for the gift sent to Reverse Innovationʼs clients and partners. Attention for the structural-graphics project was focussed on Sicily, an italian region most famous for its sunshine, cuisine and rich culture. All of these elements are concentrated in a delicious and unusual gourmet orange preserve.
The pack combines with elegance a deep black with a satin silver, to communicate the “precious” content that will be unveiled. When the top is removed, the base opens like a flower: the glass container is glimpsed – its graphics recalls the Sicilian Baroque. The cool colors contrast with the warm tones of the jam. In addition, surrounded by a lush floral background tone on tone, a flash radiates the message of good wishes printed inside the “jewelry-box”.