Rehm was established in 1938 and is one of the best-known manufacturers of tinned sausages and cold cuts in Germany.
On behalf of Rehm, Wagnerwagner created a new packaging design to homogeneously present the products in a modern and appealing way.
The well-known company logo on its orange background was adopted. With its signal color, it serves as an eyecatcher for customers. The packaging design uses dark wooden elements to underline the high quality products, the long tradition, as well as the groundedness of the company.
Germans love their sausages, cold cuts and typical meat loafs (Fleischkäse). Combining an appealing design with a keen sense of the customer`s expectations, the packaging redesign is both, an eyecatcher and a down-to-earth compromise which is already displayed in German supermarkets.