ZODIAC. Individual disposable packaging for chopsticks
I was approached to create the brand identity of Zodiac, a bistro that serves Pan-asian food. I wanted the whole identity to be understated, witty and relevant to the what the company and its partners represent.
The name «Zodiac» emerged as associated with the Chinese Zodiac (生肖 in Chinese) – a widespread scheme in a number of East Asian countries that relates each year to an animal. In astronomy «Zodiac» («a living being» in Greek) means a belt-like region of the celestial sphere encompassing the apparent cyclical paths of the Sun, the Moon and the planets over the course of a year, and in astrology«Zodiac» means also the sequence of this belt-like region’s divisions.