Designer: Alexandra Belanger
Photography: William Wikrent
Project Type: Student Project
School: University of Wisconsin Stout
Course: Graphic Design Two
Location: Menomonie, WI, USA
Packaging Content: Spring Water
Packaging Materials: Glass, Vinyl
The purpose of this rebrand is to bring attention to a product with little identity and design. in relation to its uninteresting packaging, i found this product on the bottom shelf of the store collecting dust next to an empty discontinued shelf. i want to bring a new life to this product, bringing it to the top shelf next to all of the top competitors. this product has been around since the 1800’s and while there is something endearing about traditional design, this product needs a breath of fresh air.
The large, oblong, green tinted bottle in itself is a unique shape for packaging. Instead of using the general bottle label placements I chose to yell the brand at the top of my lungs across the entire form with vinyl, letting the insides peek through the letterforms.