Strongbow Apple Ciders

Agency: Rexam
Client: Strongbow, Heineken
Packaging content: Cider
Location: UK

Rexam, a leading global can maker, has partnered with Heineken to launch a range of Strongbow Apple Ciders in Rexam’s brand new 400ml Super Sleek® can. The latest addition to Rexam’s sleek can range, the 400ml Super Sleek®, provides a stylish on-the-go packaging format, appealing to Strongbow’s key audience of twenty year old males and females.

The only manufacturer in Europe to produce Super Sleek® diameter cans, Rexam’s unique 400ml Super Sleek® with a 202 end provides an additional Super Sleek® variation for customers and reaffirms Rexam as a market leader for offering the greatest range of cans.

The Strongbow Apple Ciders cans use Rexam’s matt-over-varnish finish to give a premium feel and reinforce the brand’s position as the world’s number one cider.

The stand out can designs reflect the refreshing range of flavours on offer in the Strongbow Apple Ciders portfolio, including Gold Apple, Apple & Red Berries, Apple & Honey and Apple & Elderflower.

Anna Bizon, Marketing Manager for Strongbow Cider CEE says, “Rexam’s brand new 400ml Super Sleek® can is perfect for our new Strongbow Apple Ciders range. It provides an innovative packaging solution for our contemporary and urbanite audience as well as a convenient serve size.”

Marianne Freund, Marketing Programme Manager for Rexam says, “We’re thrilled with the newest addition of the 400ml Super Sleek® to our extensive range. At Rexam we’re constantly innovating to ensure we meet our customers’ needs by providing a wide variety of cans. Heineken was delighted with this new can that differentiates them from other brands and achieves great stand out on shelf.”

The 400ml Super Sleek® cans are being produced out of Rexam’s Ejpovice plant, Czech Republic and are available across a number of retail, on-trade and off-trade channels in Central and Eastern Europe, including Poland, Czech Republic, Slovakia, Hungary, Austria, Bulgaria, Romania and Greece.