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Agency: SOGOOD
Project Type: Produced, Commercial Work
Packaging contents: Food
Location: the Netherlands

Vivera is the market leader in the Netherlands of meat substitute products. The aim is to attract also non-vegetarian consumers who want a tasteful variation in their diet. Traditionally, the competitors are using photography in order to present their meal components. Design agency SOGOOD developed Vivera’s own powerful illustration style, which is inspired by the old butcher pictures like the cow divided in different sections. The primarily black packagings have a great shelve impact.