Frappy

Agency: Lemon Yellow
Designer: Viren Kamdar
Photography: Sagar
Project Type: Produced, Commercial Work
Client: Chamunda Snacks
Location: India
Packaging Contents: Snacks

The brief was to create a Design for consumers that would be fun, exciting and something never done in the category.

For this project we decided to approach the packaging design with playful combination of bright colours with black and white photography. The images are in black and white while the product itself displayed in colour. The range comprises of various design styles to position each product type differently.

We added a feel that kids are having fun with the product.. Furthermore it carries a message, serving as a space for brand communication.

Targeted primarily at the large young local population as affordable and tasty any time nibbles, these have been launched in Gujarat, (Vadodara) and will be soon available nationwide.