Buzzerk (Student Project)

Derrick Lin


Designers: Natasha Kedia and Saumya Singhal
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging Design
Location: Pune, India
Packaging Contents: Alcoholic shooters
Packaging Materials: Solid Board, PET, 3 layered laminated film

Buzzerk is hypothetical company that manufactures alcoholic shooters.

With the growing trend of house parties, the rush to try new cocktails,the fast-paced party scene- came an idea to package ready to drink alcoholic shooters.

Why Package Shots?
– premixing drinks improves the taste it gives time to the ingredients to marinate, macerate and develop
– on the go can be gulped down anywhere, anytime
– adds a lot more glamour to a party!

What’s Unique?
The structure of the packaging is such that it retains the idea of taking shots laid out. It is compact, stack-able and convenient. The packaging opens up to the form of shots laid out in a line and ready to be gulped down. The shots glasses are sealed with an air-tight 3 layered laminated film, that makes it very sturdy. The packaging design focuses on the user experience of taking shots in a party with friends.

An added feature to this is the QR code provided on the sleeve that could be scanned to get access to a ready made playlist of latest hits.

The packaging contains all that you need for a party!