Designer: Anna Pavlova
Project Type: Student Project
School: Stroganov Moscow State University of Arts and Industry
Tutor: Ivan Trofimov, Kate Sivers
Location: Moscow, Russia
Packaging Contents: Washing powder
Packaging Materials: Paper, threads, waterproof cardboard, plastic
The product is made for people with the average and high income who are not indifferent for the ecology and care of not wasting their time. To identify the look of the series there is used a slight moire. Colourful paper additions that are sewed into the package are used as the intuitive navigator to show the purpose of the product and vivid colours to show that the washing powder doesn’t affect the initial colours of clothes. White – is the main colour of the project, it shows cleaning capabilities of the washing powder.