Design Agency: Brandtailor
Art direction: Anastasia Lukina
Designer: Anastasia Lukina, Roman Ershov
3D: Maxim Petrov
Project Type: Concept
Packaging Content: Olive Oil
To accentuate how natural the product is we turn to its’ origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imitates an olive – it’s shape, it’s color, it’s essence.