Who Gives A Crap

Design Agency: Craig & Karl
Project Type: Produced, Commercial Work
Client: Who Gives A Crap
Packaging Content: Toilet paper
Location: New York, USA

Illustration duo Craig & Karl recently created a series of limited edition toilet paper rolls for the ‘Who Gives A Crap’, an organization that creates and distribute environmentally friendly toilet paper and donates 50% of its profits to WaterAid to build toilets and improve sanitation in the developing world.

The duos idea for the project was to create a different graphic pattern for each of the rolls that featured a single human feature; an eye, an ear, nose, mouth and a finger. We wanted to be playful with our artwork, so the thought was these patterned blocks could be moved around. When stacked, they’d loosely represent an abstracted/cubist face and the arrangement can be individually created by the customer.