Derrick Lin


Creative Agency: Brandlab
illustration: Steven Noble
Project Type: Produced, Commercial
Location: Peru

UNACEM is one of the largest cement companies in the region and they trusted us to redesign the entire portfolio and products: Apu, Sol, Andino.

Andino it’s one of the premium cement brand thanks to the raw primary materials extract from the Mountains Andes at almost 4000 meters high. We revitalize the brand making a tribute to the illustration of the factory that was present from the first packaging and place of origin, Condorcocha, which means “ The Condor’s Lagoon“ in Quechua (Antique Peruvian Language). We decided to use black packaging, highlighting the values ​​of the brand and totally differentiating it from the others competitors.