Real Authentic Arak (Student Project)

Designer: Atir Singer
Project Type: Student Project
School: Bezalel Academy of Art & Design
Course: Packaging
Tutor: Adlai stock
Location: Israel
Packaging Contents: Arak
Packaging Materials: glass

We were asked to design a brand of Arak bottles (Arak is kinda the local Mediterranean vodka). The main idea behind my Arak brand is the target audience witch they are Observant Jewish ‘punks’ called “arsim”. On the wrappers you see famous rabbis and kashrut certification that imply on target audience.