Creative Agency: BrandLab Moscow
Communications Manager: Anna Aksyonenko
Project Type: Produced, Commercial Work
Client: OPPO
Location: Moscow, Russia
Packaging Contents: Dishwasher tabs
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

OPPO is an innovative Russian product, which has all chances to become a serious rival for global brands on the shelf. Before it appeared on the market there were almost no local affordable analogues. However, an economic crisis and international sanctions opened this perspective niche for Russian producer.

OPPO is a real ecological ambassador, it contains no phosphates, SAS, chlorine, fragrances or coloring agents used by many home care goods manufacturers. Developed in cooperation with German technologists and ecologists, the original OPPO formula guarantees the highest level of safety and environmental protection.

The name of the brand, offered by the client, is an acronym for two benefits – OPtimal safety and POsitive result. Brand platform, logo, packaging design, corporate icons and visual communications are designed by BrandLab agency.

The atmosphere of natural purity and dishwashing excellence are reflected in brand`s design, full of air, light and confident calmness. The central subject of saucers and a cup is related to the logo, which reminds a dishwasher power button and the original circular shape of tab.

The gem of the brand is OPPO`s special series for gentle washing of kid’s dishes, which got the original «baby» pattern.

What’s Unique?
Original pattern, non-traditional design for category.