Designers: Aishwarya Lonial, Indraja Khare, Srishti Singh
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging Design
Location: Pune, India
Packaging Contents: Kondapalli Toy (Wooden Handicraft)
Packaging Substrate / Materials: Corrugated Board
Printing Process: Flexo Printing
Kondapalli toys are hand crafted wooden dolls originating from Andhra Pradesh, India. They are light weight, naturally dyed dolls that are themed around mythology, rural life and animals. However, the market for this craft has decreased over the years.
This packaging aims to promote and create a market for these toys while also introducing children to indigenous crafts and tales.
The packaging has been designed for a single toy as well as a set of 5 toys for the Ramayana series.
The toy packaging has been designed to highlight and create a dramatic mood to complement the mythological characters. The medium chosen to communicate this to children was by adding a sense of movement and surprise. The visual language, form and material are balanced to give a traditional yet playful feel.