KIRI (Student Project)



Designer: Shih-Wei Cheng
Project Type: Student Project
School: Pratt Institute
Course: Packaging Technology
Tutor: Thomas Delaney
Location: Brooklyn, USA
Packaging Contents: High End Cosmetics
Packaging Substrate / Materials: Paper
Printing Process: Printing, Laser Cutting

KIRI is a luxury cosmetic brand from New Zealand. KIRI in the Maori language means skin and by using illustrations inspired by Maori traditional tattoo, the designer tries to convey the feeling of intimacy. “KIRI stands for intimacy, freshness, and adventure. It delivers the intimacy of Hongi, Maori nose kissing, onto your face. The sense of lightness of this product is unreal.”

What’s Unique?
KIRI has a very strong design concept, which was inspired by Maori and aboriginal cultures. The color of the packaging has a very organic feeling.