Designers: Johan Kallas, Karmen Heinmaa, Mihkel Virkus
Project Type: Produced, Commercial Work
Location: Tallinn, Estonia
Packaging Contents: Sleeping mask
Packaging Substrate / Materials: cardboard
Printing Process: Offset printing, glow in dark ink
Sleep is not about laying still for 8 hours. It’s about the adventures inside the dream world. Our Koala (the sleepiest of the sleepyheads) package showcases this belief by overlapping two illustrations. One depicts the calm day to day goings-on, the other paints a picture of a bizarre fantasy land thought up by a vivid dreamer. The latter only comes to life as a glow in dark effect under the cover of night.
What makes this package special is a magical hidden layer of illustration – one that only comes to life in the dark. Just like the crazy dreams induced by Ööloom sleeping masks!