Creative Agency: Duffy
Project Type: Produced, Commercial Work
Packaging Content: Beer
The box is stocked with refreshing flavors ready for a classic Minnesota summer on the beach or in the boathouse. In the pack you will find familiar Summit classics such as the Summer Ale and the Keller Pils, as well as two new faces: the Hefeweizen and Wit Bier.
The Summit Hefeweizen is an old friend to the Midwest, first being introduced in 2002. Leaving the brewery in 2011, the beer is now back with a new look. The branding of this summer-fresh ale is reminiscent of that quintessential summer moment of throwing a line off a boat. Colors of the can mirror those of a Minnesota day reflecting on the lake.
Off the lake onto the farm, the Summit Wit Bier connects puffy white clouds to its traditional white ale. Bright tones of yellow and blue create the warmth of a summery Minnesotan day on the farm, although the beer can be enjoyed anywhere.