Designer: Rachel R Stoiber
Project Type: Student Project
School: University of Wisconsin Stout
Course: Graphic Design II
Tutor: Nagesh Shinde
Packaging Contents: Coconut Oil
Packaging Substrate / Materials: Glass, recycled paper with fibers
Printing Process: Digital printing
The objective of this project was to pick an item that we thought was lacking design wise. We then had to redesign the entire object including logo, possibly rename, and the packaging into something unique and beautiful. For my object I choose coconut oil, it is becoming a common household product because of it’s many uses for cooking and body treatments. Coconut oil is such a lovely pure substance and the packaging of it in stores doesn’t show that. Typical store packaging of coconut oil has a photo of a coconut with a very boring type choices and nothing that screams uniqueness or pride in the product. To me the designs look about as generic as a person can think of. I wanted to create a product design that was different and would spark the interest of the buyer. I developed the logo of a Tiki mask for my coconut oil because it is not the typical coconut we usually see but still gives off the tropical feel. The eccentric expression of the mask also helps had interest and visual appeal. I wanted my design to look as natural as possible by using brown ink and a recycled paper with fibers in it that looked like coconut hairs and a glass jar to really showcase the white color of the oil.
The shape of my packaging is unique, it is a square jar with a flip top lid which is not something that is common in the food packaging industry. The paper I used is also a recycled paper that looks very natural and organic look but also the feel and texture of the paper is very soft and adds a pleasant element to the packaging. I also added a brief story of the history of the Tiki mask to add an educational and cultural element to my packaging.