Millisecond (Student Project)

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Designer: Avani Lakhotia
Project Type: Student Project
School: Pearl Academy
Course: Communication Design
Tutor: Shubham Bose Roy
Location: Delhi, India
Packaging Contents: Time
Packaging Substrate / Materials: Paper
Printing Process: Digital printing with matt lamination

In this project I tried to create an Utopian products for students by quantifying the concept of time, so that now students who are always wishing for time, may it be before an important examination or submission, or to have a longer holiday now can walk into a departmental store and buy it.

For the packaging I took inspiration from 3 different ancient cultures. First being the Mayan calendar, second the Egyptian sundial and third The Jantar Mantar located in New Delhi. All the 3 different packaging is selling different amount of time. For example the mayan inspired packaging is selling 6 hrs whereas the one that resembles the Jantar Mantar in Delhi contains 24hrs.

What’s Unique?
The unique thing about this project is that it is selling a product that does not exist and maybe never will. Even though is a universal requirement it has a focused group and it also brings out the social disparity in the society which is the more money you have the more amount of time you can buy.