Nalu Surf Watch (Student Project)

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Designers: Jordan Lee, Cara Bono
Project Type: Student Project
School: The University of Tampa
Course: Sustainable Design
Tutor: Brooke Scherer
Location: Tampa, United States
Packaging Contents: Watch
Packaging Substrate / Materials: Chipboard
Printing Process: Digital Printing

During my sustainable design course, I was tasked to create a sustainable project. My class partner, Cara Bono, and I chose to design the packaging for a surf watch, which was originally a Rip Curl product. We designed our package with a minimalist style to limit the printing needed, and printed on recycled chipboard to work with the company’s style and sustainable based practices. Our final design is our most sustainable version, using a very small amount of ink by only having the necessary elements on the package. This design is very modern and minimalist, fitting in well with our product and male demographic. The final design was printed on the 100% recycled chipboard, helping be more sustainable.

What’s Unique?
We utilized a minimalist style in both the design, printing, and package construction to create a system that work to transport and protect the high-end surf watch and advertise the brand, all in a sustainable process.