Tag Beer

Creative Agency: Sawari Brand Design
Creative Head: Kumar Chiplunkar
Project Type: Produced, Commercial Work
Client: TAG
Location: India
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Sawari Brand Design partnered with one of the leading breweries specialising in creating premium beer brands for various global markets. We worked very closely with the client to develop a strong visual identity system. Sawari developed a memorable Brand Identity, Label and Packaging design.

What’s Unique?
We introduced multiple layers of printing techniques with an experimental yet classic print finish for the premium beer brand. The “ALL BLACK” color story that is unique in packaging design and in the beer segment provides an innovative canvas to “PLAY” with multiple color foils. The “PLAY of COLOR foils” works as reflectors with a new look in the day, evening and night on the store display based on environmental lighting changes highlighting the product through packaging design. This makes the minimalistic Typography based Packaging Design effective in functionality and innovative in aesthetic.